Case Studies

Humantold

GOALS

Create personal and vulnerable content that authentically reflects the therapy process and makes people feel seen.

KPI = SAVES

Create singular, intellectually-stimulating content that stands out in the overly-saturated online therapy space.

KPI = SHARES

Create a safe and compassionate digital presence that accurately reflects the brand and their values.

KPI = FOLLOWS 

RESULTS

Followers: 3,866, 40% increase year-over-year

Saves: 76 → 845, +1,011% increase form January to July

Shares: 200 → 383, +91% increase from January to July

Increased website traffic from social +30%

1/3 of new client bookings per month were referred from social media

Ongoing ads utilized.

King Oscar Seafood

In strategic partnership with 180° Communications

GOALS

Create consistent, on-trend content for Facebook, Twitter and Pinterest to reach tinned seafood lovers.

KPI = Impressions

Use social media to differentiate the KO brand – not only by selling quality product, but through engaging and fun social media content that is uniquely King Oscar.

KPI = Engagements

Grow presence on Twitter and Pinterest to keep up with competitors' social presence.

KPI = Followers 

RESULTS

Impressions: 223,130, +750% year-over-year

Engagements: 236,552, +334% year-over-year

Followers: 48,381, +2,450 followers year-over-year

Ongoing ads utilized.

CarbonForest

GOALS

Establish brand as a thought leader in the offset industry by responding to industry news in posts on LinkedIn.

KPI = Impressions

Reach decision makers in businesses interested in offsetting their employees' carbon footprint.

KPI = New Followers

Post LI content as a portfolio for potential new sales.

KPI = Post Link Clicks 

RESULTS

Impressions: 3,295, +1,500% (3 month period)

Post Link Clicks: 95, +9,400%

No ads utilized.