Our Process
Real Engagement Starts with the Groundwork
Though every project has a different set of deliverables based on your clients and your goals, we always start with The Groundwork, our signature approach to strategic social media. No matter what you need from us, we’ll take the first 30 days of our time together to get to know you.
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We want to see what you’ve been working with. We’ll analyze the state of current affairs on your social accounts, deep-dive your competitors, and identify ways for you to grow. This is also the jumping-off point for identifying the most important KPIs for you and your company.
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When you’re the only one juggling all the balls, we’ll help keep you sane. We can bounce ideas, check your strategy, and bring your vision to life on an ongoing basis. We’re like your best kept secret, making all of your work look good and keeping your brand cohesive to boot.
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Arguably the most important step in our process is figuring out exactly who you’re talking to. What would make a customer want to follow you and engage with you on social media? Who are they and why do they care? We’ll find the answers to these questions and build you avatars that feel like real people. Then we’ll create content that speaks right to ‘em.
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Using the audience we’ve built for you, we’ll identify content themes that will get your followers excited to see what you’ll post next. Then we’ll create custom visuals, aligning your look with your message. Consistency is the name of the game on social media. And we’ve gone pro.
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A thorough content calendar is one of your greatest tools in digital marketing. It’s both an anchor and a living, breathing tool, making it easier to pre-plan content, playing on bigger themes and creating a story arch over time. The calendar we’ll create for you makes it easy to collaborate and give feedback, so we all know where we are headed with your social goals.
The Good Groundwork
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The Good Groundwork 〰️
Once that foundation is set, we can get to work.
The first month of our research will tell us everything we need to know, like what kind of content resonates with your audience and where they like to consume it. Then we'll create a custom set of deliverables based on your goals.
We aren’t throwing spaghetti at the wall and seeing what sticks. We are intentional, thoughtful, and measured in our approach. Just like you.